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Sony Ericsson is a joint venture established on October 3, 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The research and development teams are not present only in the UK, but in Germany, Sweden, Japan, Pakistan, India and the US.

The market success recipe for Sony Ericsson mobiles came from the huge experience in communications specific to Ericsson and the highly advanced technologies powered by Sony. As a result both companies stopped producing separate brands for their own mobile phones. Due to their policy and business strategy, by 2008, the company was the fifth largest manufacturer of cell phones in the world. Sony Ericsson comes after companies like Motorola, LG, Nokia and Samsung. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.

Among the numerous Sony Ericsson’s products, we ought to count wireless voice devices, hi-tech accessories, mpbile music systems and many others besides phones alone. The company’s total profit of the overall sales reached the impressive figure of 73 million Euro in 2008. Plus, there were almost ten thousands people working for the corporation in July 2008 which pretty much tells something about the extent and importance of the business. Sony corporation has half of the company and the other 50% belongs to Ericsson AB.

As mentioned above, Sony Ericsson started being incredibly successful with Walkman and cyber-shot. In 2005, on March 1, the company released the K750i incorporating a 2 megapixel camera and its platform mate the W800i, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, the company launched the P990, which made the first device relying on UIQ 3 technology. The other major achievement that Sony Ericsson fulfilled was the Cyber-shot brand, issued in 2005 by the K750.

K750 in fact proved one of the best sold Sony Ericsson’s cells ever made. Back then, the memory card space was very new, which would explain the success. The difference between the Walkman and the Cyber-shot resides in the media viewing features and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the W Walkman series music phones, the Cyber-shot mobiles, the BRAVIA-branded collection, the UIQ smart phones, and the Xperia range of cellulars.

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