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The Next Big Three Mobile Phone Brands
Friday, October 30, 2009
Though faced with a global financial downturn, people still seem to can’t get enough of mobile phones. Last year, the statistics soared as 304.7 million cell phone units were sold worldwide. It’s really amazing how, from a simple technological trend, they’ve grown incessantly into a way of life. Their impact is undeniable and their influence is expansive. And while most of us are still overwhelmed by how fast these machines are evolving, mobile phone, regardless of their size, shape and brand, have appreciably simplified the process of communication, and to some extent, the accomplishment of tasks.
Motorola was the originator of the idea of mobile phones. And thanks to it, we have different types to choose from. It was this telecommunications company that pioneered the wireless “radio telephone system,” which was the ancestor of the modern day mobile phone. And upon this model did other companies fashion their own trademark phones. Now, people can avail of basic phones, music phones, camera phones, feature phones and smart phones, in accordance to their preference.
Motorola is still in the business and has done well at continuing its legacy. In fact, it remains to contribute beneficial inventions to the constantly growing population of mobile phones, taking almost 9% of the market share for 2008. The RAZR series was among its most notable models, which donned a stylish and sleek flip design. Although its specs fall less in comparison to other cell phone brands, especially concerning battery life and camera quality, the RAZR did receive a warm welcome from the public upon its release and even defeats the next brand in sales.
Sony Ericsson, an commercial competitor, works to upscale the facets Motorola fails to deliver impressively. Though it rates lower in sales as compared to the latter, it did however manage to snag the public’s favor. Taking about 8% of the total market share for 2008, Sony Ericsson is currently one of those who lead the industry with its ground breaking mobile phones. This company, established back in 2001 through the merger of two huge corporation, Sony (which fundamentally is involved in electronics) and Ericsson (a Swedish telecommunications company), successfully dominated the scene with the release of their Cybershot and Walkman series. With these, the company was able to standardize how music and camera phones. Possessing huge storage capacities, kick ass sound systems and vivid imagery, the Cybershot and Walkman series became one of the most sought after phones for a time. The XPERIA collection, Sony Ericsson’s trademark smart phone and latest offering, now incorporates Windows Mobile OS, which gives consumers a unique and complete technological experience.
Now, Samsung is another popular mobile phone brand in competition with Motorola and Sony Ericsson. However, this is not the company’s main industry as it is actively contributing to a number of other markets, namely, home appliances, multimedia, computer, printers, cameras and file storage. In spite of this, Samsung has never failed to level with other mobile brands in providing consumers some of the best phone options. It actually trumps both brands’ sales, leading at 16% for 2008. Samsung specializes in making phones that are simple to use, but at the same time, stylish and high-end. Most of the models they sell are slim and lightweight so users wouldn’t have to feel any discomfort while using them. And aside from that, they also furnish their phones with decent memories, batteries, accessories and built-ins (WiFi & Bluetooth adapters).
With other industry rivals present, these three can’t help but make the most creative and ingenious design plans for their inventions. This, in turn, grant mobile phone users more choices for their communication tools.
